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and objectives in television programming is to compare the content of programs paid for and chosen b This `corporate mission' can be thought of as a definition of what the organization is; of what it gnizing the social impact of advertising, Mediawatch-uk, a British special interest group, works to Objectives for non-profit-making organizationst connections is the main reason for the fast growth. Of those individuals who use the Internet, 44%Two major factors of marketing are the recruitment of new customers (acquisition) and the retention It is only at this stage (of deciding the marketing objectives) that the active part of the marketin